AYEG has eleven-year experience in planning and conducting sociological and marketing surveys. The topics of the conducted surveys are different. The major part of AYEG surveys are focused on situational analysis and problems solution. Presently, in view of the target audience interest, surveys are considered to be AYEG’s one of the important activities.
AYEG has its internal standards set for sociological and marketing surveys that encompass evaluation systems and quality control.
AYEG uses following type of researches:
- Quantitative survey;
- Qualitative survey;
- Desk research;